Sunday, April 13, 2014

GD: Attract Trailer Research

Now my level's pretty much done (post mortem coming soon!) here's some research for the attract trailer!
MarioKart 8's coming out soon, so of course Nintendo's trying to garner up as much hype as they can. All of their trailers are bright and shiny, like their games, but the focus is entirely on the gameplay. MarioKart is a well-established franchise, so Nintendo wastes no time on setting up the narratives of the courses. Instead, it's all game play-and-display, showing off all the new things they've implemented. The camera angles are those of most in-game footage, so the viewer feels like they're already playing the game. New items, new race course styles, and new vehicles are all shown as integrated parts of the game, giving them enough focus without making the trailer entirely about the new instead of how it fits in with the old.

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